Announcing the Launch of KSO

Fashionistas get ready as Downtown Dublin gets a slice of Downtown L.A Style with the arrival of Zuku by K.S.O in the Attic @ Awear Henry Street. Founded by Kate Scully Owens, Zuku wholesale has introduced Ireland to searing hot L.A brands such as Voom by Joy Han & is now opening its very first retail space within the Attic @ Awear Henry St. Customers will be treated to cool & unusual U.S brands such as BB Dakota, Aryn K & Collective Clothing. Zuku by K.S.O will be a one-stop destination for all your favourite celebrity labels, giving you a Little L.A in the heart of Dublin! Celebrity fans of BB Dakota include, Rhianna, Pink, Miley Cyrus & Kirsten Steward of Twilight fame. Collective Clothing has been spotted on Lindsay Lohan & Nicole Richie while exciting new L.A label Aryn K (launched in 2008) already has some serious fashion fans including style queen Alexa Chung. The Attic @ Awear Henry St was launched in spring 09’& is a space committed to offering the Irish customer something a little different to what they would usually find on the high street. From young student designers to exclusive one off pieces, the attic was designed with the urban cool customer in mind, the girl who likes to seek out boutiques off the beaten track. If you love new & upcoming brands that no one else has heard of & limited edition pieces then The Attic featuring Zuku by KSO is the space for you. Zuku promises to offer Irish shoppers something new each time they visit from hand picked young designer pieces to hip affordable celebrity US labels. Exclusive to the Attic, each style will be limited edition meaning you are guaranteed to pick up something unique at a great price. With over twenty years experience in retail Kate Scully Owens has an eye for style and has sourced a selection of stateside labels with the discerning Irish fashionista in mind. Speaking on the launch of Zuku by K.S.O at the Attic, Kate said, ‘Zuku is all about bringing high-profile, press-worthy, affordable brands to Ireland. I am proud to be associated with Awear & to be selling my labels through such an esteemed Irish chain store. Awear & Zuku share many of the same values. To me celebrity LA style always looks effortless, but its not. It's all about mixing trends and I feel having a combination of LA labels under one roof, will be exciting for Irish customers as they see the different looks they can achieve. When I first saw The Attic, in Henry street it reminded me of a store in Melrose so it’s a perfect place to host Zuku by Kso'