This week The PR Boutique confirmed an exciting new client in the form of REN Skincare. As a young company specialising in fashion and beauty PR, it is an excellent international brand for our company to acquire and we are really excited about getting involved with their Irish business plans. I had an interesting talk with Aidan Nolan from Blue Sky Products, the distributors of REN in Ireland, and he informed me that a number of boutiques had began to express an interest in adding a beauty brand to their current fashion offering. After being fully educated on the entire REN range, I now think it is an excellent fit and there are some particularly savvy retailers out there who have spotted areas in the brand that can be marketed alongside their own in-store fashion offerings. The latest addition to the range is the most beautiful, and very reasonably priced, REN gift sets. Perfect for Christmas or any gifting occasion really. Not only are the products inside the boxes excellent, but each gift set box is a stylish little work of art and would make a welcome addition to any bedroom or bathroom - ideal for storing jewellery, make-up brushes and lots more in a chic and attractive way. Personally I love going into a shop that has thought to offer their customers that little something extra and with beauty products in this format they compliment the merchandising and seasonal themes of a boutique perfectly!
