Pure London

There’s only a week and a half left until the UK’s biggest buying dates. From 13 – 15 February, Pure London in Olympia and Pure Spirit in Earls Court are bringing more brands, catwalks, seminars and features than ever. With so much on offer, and with free shuttle buses running between the two venues every few minutes, make sure to plan in at least two days to your diary to take it all in.

Registering for your free tickets to attend both shows is quick and easy at http://www.exporeg.co.uk/visit/sites/emap/pure/feb11/vis/reg.asp?PC=ebuzz – and you’ll save yourself £20 on the door.

Here’s how we recommend starting off the show to make the most of it.

On Day 1, head to Earls Court for Pure Spirit, kicking off your day at the buyers’ survival breakfast. Here you can enjoy a tasty complimentary breakfast of bacon baguettes, pastries, tea and coffee. Plus, catch a glimpse of Olly Murs on stage; pick up a free event guide and bespoke Spirit shopper bag; and take advantage of a number of exclusive offers from media partners RWD and Drapers.

At 11am, experience the Next Generation designers and Best of British brands on the catwalk at Earls Court, before heading to Pure London for midday to see leading trend forecaster, WGSN, translate their exclusive insights into a live catwalk.

Pure is your oyster, and to sum up, there’ll be:

1,100+ brands showing across the two venues

Contemporary and high-end brands exclusive to Pure London including DAY Birger et Mikkelsen, Stefanel, Nougat, Winter Kate, Fenn Wright Manson, Tatty Devine Jewellery, Veja and Bernstock Speirs

Trend-led men's and women's young fashion brands exhibiting at Pure Spirit including Pepe Jeans, Firetrap, Iron Fist, Custo Barcelona, Rare, Mina UK, Desigual and Skunkfunk

22 catwalks – twice as many catwalks as ever before across three stages to bring buyers the best of AW11

40% more seminars than ever – from easy steps to taking your shop onto the web, to advanced ecommerce, trends, range planning, to inspiring shop layouts from around the world

Celebrities and industry leaders – confirmed so far are Mark Heyes from Daybreak (formerly GMTV), Jessica Brown from Drapers, Eric Musgrave from UKFT, Katie Price, Olly Murs and Zandra Rhodes

Stitch – the UK's dedicated menswear and accessories trade show is co-locating with Pure Spirit at Earls Court

For the full event timetable click here

For the list of exhibiting brands click here

Komodo

The Komodo label was set up in 1988, with the specific aims of designing clothes, creating employment in developing countries and also for Joe Komodo and his friends.

The brand was born from the Acid House Summer of Love, and provided a chance to express feelings about the wonderful places and faces involved in production, and a vehicle to spread good vibes and messages by using natural and eco-friendly fabrics, dyes, and traditional hand made local skills.
Komodo has become a well known worldwide brand, working with eco-friendly materials and following a philosophy of ethical business and social responsibility. Komodo is exporting all over the world to dedicated komodo retailers, has it's own stores in a few European countries and a brand new online shop.

Komodo is showing at Pure in August

www.komodo.co.uk

Cabotine

Cabotine offers exclusive dresses for a modern, elegant and glamorous woman and specialises in mother of the bride, cocktail and special occasion wear.

Cabotine will be showing at Pure London in August

www.cabotine.es

Love by Enzoani

"Brand new for 2010 from the award winning Benjamin Roberts Ltd. is the l-o-v-e range of special occasion wear, featuring everything from cute little cocktail dresses through to elegant mother of the bride and stylish bridesmaid dresses.

Beautifully designed by LA based Enzoani, responsible for the Enzoani and Blue by Enzoani bridal collections, l-o-v-e creatively blends bridesmaid, evening, cocktail, mother of the bride and more into one collection.
This stylish and versatile collection lends itself perfectly to today's bridal market with many of the dresses available in matching colours and fabrics across different styles and lengths to suit bridesmaids of different ages or tastes, plus with a growing number of ‘mums’ keen to show off their youthful figures and dress up in a sassy outfit for the day, the different lengths available are perfect if you prefer knee length, calf or ankle length. Trim little jackets are also an option to be teamed up with nearly every style to give a more tailored look or to cover the arms should you wish
The exquisite attention to detail in the styling and wide palate of colours available across the range means these dresses are suited almost any occasion which calls for something that little bit special, from Proms to Christenings and Anniversaries to Red Carpet events. See the website for an abundance of celebs sporting l-o-v-e dresses at just such occasions! l-o-v-e is certainly one to look out for."

Visit the website www.lovebyenzoani.com to view the entire collection

Lolita Karma

Lolita Karma is a blossoming UK based eveningwear label, specialising in exquisite and unique dresses and gowns for the fashion forward woman.
With London as its current home, Lolita Karma is a wholesale supplier, and is also an intimate family run label created by three sisters who all have a love for fashion. The company is young, and ever expanding, trading since January 2009 and now looking to its fourth exciting collection.
Lolita Karma’s niche is intertwining some of the biggest trends of the season with the chic and glamorous nature of eveningwear, creating a look that is always trendy, quirky and made for the individual. With the spirit of three sisters who are behind the brand, each dress has a purpose to empower and flatter every figure and personality it hugs, which is at the heart of the label’s aim.
Stocked in boutiques nationwide, Lolita Karma is delighted to announce that designs are available from sizes 8-20 and a bespoke service can be accessed via their official site, where clients can expect the highest level of customer care and quality.
To view these beautiful collections, please visit www.lolitakarma.com

Irish Boutiques Supported by Pure London

PURE LONDON SELECTS BRITISH and IRISH BOUTIQUES.COM TO PROMOTE THEIR FORTHCOMING EVENTS FOR 2010

Following the successful launch of its unique web based fashion portal in June 2009,Britishboutiques.com is pleased to announce that it has been selected by Pure London to promote all their London Fashion Events in 2010.

Commencing with the London Fashion exhibition in February 2010 held at Olympia London, both companies will be collaborating in a number of different ways including a website link to ensure that retailers have all the latest and up to date information on exhibitors, dates etc.

British Boutiques is a state of the art fashion web portal and search engine for retailers, a cost effective alternative to own web site hosting with guaranteed visibility.

Conceived to enable retailers to benefit from the search engines ability to research and display Brands and Designers, Britishboutiques.com fulfils the requirements of retailers by not only displaying what is happening in boutiques nationwide but also providing Brands and Designers with a platform to showcase their collections with online news and views of upcoming events in the British fashion industry.

The concept of this site is to enable Brands and Designers to display details of their forthcoming season collections, contact details and showroom dates, enabling retailers to source elusive and exclusive products to help grow and maintain their unique presence in the retail fashion arena and plan their diaries.

British Boutiques is working to consolidate the Fashion Industry into one unique web portal by bringing together retailers, brands and designers via a “virtual catwalk” to showcase the best the industry has to offer. To see your collection showcased to millions of potential buyers please visit www.britishboutiques.com today to see what we can do for you.

Pure London is part of Emap and is the UK's largest trade fashion event, with £100 million worth of buying done at the show or as a direct visit*, attracting over 25% more visitors than any other trade fashion exhibition in the UK.