Created by fashion entrepreneur Rebecca Agouropoulos, GeeGee encapsulates the urban zeitgeist but with a twist - subtle references to a variety of country themes runs through the collection.
The range incorporates traditional soft British tailoring in high quality fabrics with key looks including beautiful jackets, unique gilets, softly-tailored shirts and cord jodhpur style leggings.
The first collection will be available to stockists from December 2009 and, unusually these days, every single piece is made in England.
Rebecca is currently working with her designers to create the AW10 collection and she is determined that the brand will support British manufacturing, without compromise. As well as ensuring a high level of quality, working with British manufacturers means that re-ordering will be quicker and easier for retailers.
Prior to setting up GeeGee, Rebecca worked with the brand Supremebeing and was instrumental in growing it into a global fashion label.
Rebecca says one of her key goals in showing at Pure is to discover at least ten new retailers to work with, from designer boutiques, high end country stores and department stores across the UK. "I know from my Industry experience that Pure is where many retailers visit in order to discover exciting new brands and place their forward orders. The directional floor plan is a fabulous space for me to show the GeeGee collection, along side my peers in the mid-luxury market. This will make it as easy as possible for retailers interested in stocking the GeeGee brand to find me, which is what Pure does so well."
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