I left Dublin at the start of the snow and will probably arrive home just as the thaw has set in. I’m watching the news from Vancouver, which is very cold, crisp and dry!
I’m aware that the retailers are suffering hugely and this on top of a very difficult season, which needed as much pre Christmas business as possible. I also noticed that lots of the boutiques are in sale with lots of offers popping up on their Face Book pages for customers to peruse from their snow bound homes Lets face it the boredom factor alone has many of them at their computers and it’s not too far from the desk top to the wallet in the handbag that’s probably sitting by the side of the couch.
Keeping in touch with customers in a pro active way in this situation makes Fb the ideal platform. If your customers can’t get in to see you there is no better way of showing them what’s waiting for them than by a few well chosen photograph posts with prices. Comments and questions will come from the customers and you may even be able to sell over the phone to those eager to bag a bargain before the snow thaws and everyone is able to start the Christmas Shopping in the real rather than virtual world.
There is no doubt that this Christmas will be unlike others. With a severe well flagged budget next week and terrible weather all fighting to ensure an altogether quieter affair.
I am looking forward to going home in time for a little of the Christmas magic to begin. Chanukah started last Wednesday and lasts for eight days. Being away feels very strange. I’m writing this post from a log cabin on the Island of Gabriola two ferry rides from Vancouver, Canada. It’s pitch black outside and feels like the middle of the night even though it is all of 7pm local time (3am at home.) I should be back to normal next week and in the meantime have a fashionable week ahead….
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