Autumn Winter 2010 / 11 marks a strong and confident collection from Fran and Jane. The brands expansion into the UK market is evident in an edgier and more individual collection than ever seen before from the brand, yet still with that same stamp of elegant chic which we know and love the brand for.
Fran and Jane are renowned for the quality of materials used and this year is no exception with materials chosen to deliver maximum impact. From sharp leathers to slouchy knits and opulent embellishment, the key to this season’s collection is undoubtedly attention to detail which demands a closer look.
Outerwear represents the brands nod to the investment piece, with coats and jackets in classic cuts and shapes that will not date if turned out season after season. Key to these pieces is that they that can take shoppers from day to night and are functional and smart while still beautiful to wear.
The femininity of the Fran and Jane brand shines through in dress styles whereby conventional classics are skewed in a mix of understated sexiness and contemporary styling. Always a standout in the brands collection, this seasons array of dresses do not disappoint the dedicated Fran and Jane fan, once again offering girly excitement on some beautiful must have pieces!
AW 2010 / 11 will also mark a huge push into e-tailing by Fran and Jane. Having recently launched a quirky iPhone and iTouch application the brand is set to unveil a revamped online shopping website for the season ahead, promising an improved shopper experience and up to the minute collection drops. This increased bold and confident investment into online screams that the brand wants the international market place to sit up and listen to the this Irish retailer and its stunning new collection.
Founded in 1974 by Fran Nolan, originally a label only company, wholesale – Regine, the family run ‘Mother and Daughter’ brand has gone from strength to strength. The company is very unique as it designs, manufactures, wholesales and retails. Retail started in 2002 in Cork, on this success there are now 12 outlets including 2 concessions called ‘Fran and Jane’. Attention to detail, individuality, quality, price points, style and service are a few words that the company base their business on and the company prides itself on providing customers affordable luxury with an edgy twist. The success to date in the Irish market has given the brand the confidence and ambition to fly the flag for Irish retail in the UK and it is determined to make this expansion a success in the current, extremely challenging retail environment.
Should you need any more information on any of the above please don’t hesitate to contact Elaine Sheahan at elaine@franandjane.ie
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