Jucca is inspired by the idea of making and selling a collection of clothing that is contemporary, international, glamorous and yet suitable for everyday wear. Above all the collection is 100% made in Italy and offers the right quality to price ratio. The collection is genuinely feminine, spontaneous, gently passionate: a collection in the style of the Mediterranean woman.
Jucca’s agent for Ireland is Cristiana Filippini, email : Cristiana.filippini@egomark.co.uk, tel: (0)44 2070121400
BEFORE
AFTERSPRING CLEANING.
The holiday season is over, and spring inventory is arriving. How can you simultaneously achieve the following goals?
Move holiday specific product from your shop floor!
Push clearance product!
Introduce new product!
Planning is once again, one of the most important elements of a successful season. I recently visited a store over Christmas, and on my second visit I noticed that the sale stock was still in the same place. On my third venture out I was walking past and decided to pop in again and saw it was still same layout! I got chatting with the staff and I was told “We don’t have time for merchandising right now and at least this way customer will know where the sale is.”
My response was to tell them, People see it once, then twice and by the third time they are bored. Not making time for merchandising is not making time to maximize sales! I don’t know a single retailer that would say they don’t want to drive sales. MORE
Here are a few ideas:
Make a floor map, think outside the box, think logical, think of your customers and think what I want to achieve for this season.
Categorize your clearance merchandise!!!!!!!! This is the best way to sell off the rest.
Analyze where you will place clearance product vs. full-priced product.
What new ideas can you bring to the floor and window layouts?
Can you move the fittings around?? (NEVER HAVE A STALE FLOOR)
Should you try to create some new focus points in your store?
Re think your space management, are your fittings really working.
A new marketing campaign is the best way to start the year.
2011 will see a new wave of retail; the concepts are much fresher and cleaner than the traditional “Lifestyle stores” the new movement will include simple store layouts, unique marketing campaigns, and stores that offer a completely new shopping experience to the current market!
Visual Sense will be running their successful “Entice, Inspire, Impact” course again this year; they take place in your business so you get to really see how small changes can have a huge impact. For more information please contact Rowena@visualsense.ie
Happy Merchandising. Rowena
2011 is now well and truly underway and we survived 2010, snow, floods, ash clouds et al! Work has started in earnest and the showroom is very busy. I don’t remember in all my years of business having such a great line up of super collections on offer. It used to be that as an agent I could do significant business on two or three collections. At last count I have 12! all of them seriously good, offering terrific product from first class companies. Like all small businesses we have had to tighten up and work harder. Minding your business has never been more important and this means focusing on what will yield the best results, being reactive to the market and offering a really good service to our customers. Retailers and boutiques around Ireland are working ever harder to make sure that their businesses survive and thrive through these challenging times. They too have to do it all and at times it can all seem overwhelming.
This is the time of year when I have to pick up the phone and make the showroom appointments. A task I hate as I much rather talk to people face to face. Luckily lots of them are calling or emailing in the appointments and I’m having a great reaction to an Ezine I sent out last week. I’ve hit 2011 running and am in a totally positive mood which I’m hoping will last. I’m looking forward to keeping you all up to date with what I’m up to every week. In the meantime have a fashionable week a2011 is now well and truly underway and we survived 2010, snow, floods, ash clouds et al! Work has started in earnest and the showroom is very busy. I don’t remember in all my years of business having such a great line up of super collections on offer. It used to be that as an agent I could do significant business on two or three collections. At last count I have 12! all of them seriously good, offering terrific product from first class companies. Like all small businesses we have had to tighten up and work harder. Minding your business has never been more important and this means focusing on what will yield the best results, being reactive to the market and offering a really good service to our customers. Retailers and boutiques around Ireland are working ever harder to make sure that their businesses survive and thrive through these challenging times. They too have to do it all and at times it can all seem overwhelming head….
Royal Blue One Shoulder was 174.00 NOW 121.80
Amelia Ursache
Energetic, Passionate and always in a cascade of new ideas, Amelia Ursache dedicates her work to the charm and mystery of femininity.
Aimed at the 25+ market the Amelia Ursache brand is designed for strong, confident, feminine and sexy women that appreciates luxury in addition to something a little different to the mainstream offer found on every high street.
Amelia Ursache is an extremely talented designer and has previously won the Elle Designer of the Year award.
Amelia launched her own line on the advice of the world famous Italian designer Valentino, having collaborated closely with him on a number of projects.
Amelia Ursache pieces are all limited edition crafted with luxurious silks, Italian Cotton and English Lace that portray a luxurious look and feel, each item is available from size 8-18 UK.
192West is the exclusive distributor of Amelia Ursache in the UK & Ireland.
Show Dates: 21st of January 2011 – 28th of March 2011
For appointments and look books please contact 192West:
20B Fashion City
Ballymount
Dublin 24
Ireland
Phone: + 353 1 6870905
Email: sales@192west.com
Image 2 – Leigh 2 Was 229.00 Now115.00
Image 3 – Leigh 1 Was 249.00 Now 125.00
Image 4 – Wood 4 Was 149.00 Now 75.00
Image 5 – Wood 6 Was 199.00 Now 99.00
A Selction of Some Amazing Sale Items Currently Available at Coco Boutique 
