Rowena Doyle..Spring Clean your Shop!

BEFORE

AFTER

SPRING CLEANING.

The holiday season is over, and spring inventory is arriving. How can you simultaneously achieve the following goals?

Move holiday specific product from your shop floor!

Push clearance product!

Introduce new product!

Planning is once again, one of the most important elements of a successful season. I recently visited a store over Christmas, and on my second visit I noticed that the sale stock was still in the same place. On my third venture out I was walking past and decided to pop in again and saw it was still same layout! I got chatting with the staff and I was told “We don’t have time for merchandising right now and at least this way customer will know where the sale is.”

My response was to tell them, People see it once, then twice and by the third time they are bored. Not making time for merchandising is not making time to maximize sales! I don’t know a single retailer that would say they don’t want to drive sales. MORE

Here are a few ideas:

Make a floor map, think outside the box, think logical, think of your customers and think what I want to achieve for this season.

Categorize your clearance merchandise!!!!!!!! This is the best way to sell off the rest.

Analyze where you will place clearance product vs. full-priced product.

What new ideas can you bring to the floor and window layouts?

Can you move the fittings around?? (NEVER HAVE A STALE FLOOR)

Should you try to create some new focus points in your store?

Re think your space management, are your fittings really working.

A new marketing campaign is the best way to start the year.

2011 will see a new wave of retail; the concepts are much fresher and cleaner than the traditional “Lifestyle stores” the new movement will include simple store layouts, unique marketing campaigns, and stores that offer a completely new shopping experience to the current market!

Visual Sense will be running their successful “Entice, Inspire, Impact” course again this year; they take place in your business so you get to really see how small changes can have a huge impact. For more information please contact Rowena@visualsense.ie

Happy Merchandising. Rowena