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Friday, November 13, 2009

The Brand Called You by Rita Mylett

Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc.

It's a new brand world. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. To be in business today, our most important job is to be head marketer for the brand called Me. Inc

It's that simple -- and that hard. And, that inescapable.

The good news -- and it is largely good news -- is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.

Start by identifying the qualities or characteristics that make you distinctive from your competitors -- or your colleagues. What is your best asset and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?

The second important thing to remember is your personal visibility - it all matters. When you're promoting brand You, everything you do -- and everything you choose not to do -- communicates the value and character of you. Everything from the way you handle phone conversations to the email messages you send to the way you present yourself is part of the larger message you're sending about your brand.

Partly it's a matter of substance: what you have to say and how well you get it said. But it's also a matter of style.

Your dress implies more of your overall sophistication to your particular field and the world around you.

How can we dress down without crossing the threshold of revealing or plain inappropriate? With a few basic guidelines the modern woman can indulge in the fashion world – piecing together funky and dressy outfits that transition wonderfully from weekend to working day professional – without breaking the bank.

Often times a lukewarm outfit can be won over by a confident attitude in the way you carry yourself. “Chin up and back straight. This applies to your ‘show of attitude’. Let people know you are in charge – even if it’s just a pair of killer shoes that’s giving you the million dollar grin. Getting dressed for the office doesn’t mean leaving your personal style behind. Find out which style give you a professional look .

Your goal to getting dressed for work is to project a professional competent image regardless of your employment level or career path. The styles, colours, lengths and fit of your clothing choices will speak volumes about your ability to do your job. If you are concerned about your career you will be more concerned about looking professional than about looking cute and trendy.

For success one should have technical skills, communication skills, and interpersonal skills along with image skills. Those of us who are serious about our careers have invested a lot of time, effort and money in them. It doesn’t make sense to sacrifice all that by falling down in the image category.

Dress for success tips

  • Dressing for the office is about striking a balance between looking stylish and also looking competent, organized and ready for business.
  • Dress appropriately and blend in, yet maintain your personal style
  • If unsure go conservative. If you are interviewing for a job or starting a new job dress conservatively until you get a feel for how other people at the company dress.
  • Avoid a situation in which you have to be told what not to wear to work.
  • Less is more. Keep your look simple and successful until you become accustomed to the environment and learn about the companies dress code.
  • Wear fabrics that represent the season ie no wool in the summer and no linen in winter.


Accessories is a finale that lets the public know that this stylish woman pays attention to the small details and what could be a more important detail than the accessories that dress up your outfit.

Basic jewelry can be summed up in one word for the working woman that is pearl

Pearls are the perfect everyday accessory to dress up a suit at the office and after work to head out for the evening.

Confidence is the key to the game a frumpy outfit and a killer smile is enough to outshine any individual that fidgets and worries about how they look all the time, know what you stand for, trust your taste and go for it. Confidence exuded will only add that extra layer of flavour to your attitude

It's this simple: You are a brand. You are in charge of your brand.

‘Style is a matter of finding out who you are and who you want to be in the world. I hope you choose to be fabulous, daring, fun, inspired and most of all yourself,’.

Rita Mylett – 087 0506463

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