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Tuesday, April 12, 2011

Rowena Doyle- Marketing Tips

Your Free Marketing Tool:

Windows often very under used?

Take this Window for example.

Before and After:

Taking something simple like Polaroid’s and taking images of the customers wearing the stock and using them to sell the clothing as well, this way you create more than just a nice window!!

The next Generation of visual merchandising is something all stores need to keep up. There are simple ways to create new concepts and also they can be done very cost effectively.

Ladies fashions is now moving into a new type of retail and mostly the Independent stores in Uk, Denmark and Germany are now making some new noise.

Windows are a free marketing tool and need careful consideration to make YOUR store Stand out.

Top Tip 1.

· Keep to three colours max!

1 day workshops are now taking place in Dublin, Wexford and Galway.

Check out the website for more information. Rowena J

Friday, April 8, 2011

Nickys Rag Tales

As the weeks run away I am reminded that last week slipped past without a post. As an agent some of my collections are being shipped back to their owners and others are continuing to sell so life slips into a different pattern at work. I discovered a whole garage room full of samples that need a home so have decided it’s time for a spring clean out. The result is a sample sale in the showroom planned for 13-15 th April. Luckily I have my assistant the lovely Selina on hand to help me out and keep me calm.

At this time of year there are several Press Days to keep me on my toes. Yesterday was the launch of the new Ant-Ageing Beauty Bible in Arnotts followed by the Kilkenny Design Spring Summer fashion show that I gate crashed with my friend, stylist extraordinaire Cathy O’Connor. Today it’s the turn of Cos followed by afternoon tea at the British Ambassadors residence where some of the Queen’s dresses will be on show (she won’t miss a few) and to top it off model Faye Dinsmore’s Fashion Awards are on tonight in Dublin’s Mansion House. The great thing about blogging is that you can be as busy or not as you choose to be. There’s no pressure to write or do anything in fact. For me though it’s added an exciting dimension to my life. I have decided recently to monetise my site and now have two advertisements going onto it shortly. I had to think long and hard about that but I think I’ve come up with a code of ethics that doesn’t compromise my impartiality in any way. I need a new camera (or at least I want one) so this is my way of paying for it!

Thursday, April 7, 2011

Heidi Higgins Spring Summer

Heidi Higgins is proud to launch yet another brand new Spring Summer Collection in her Studio & Boutique in Portlaoise, where she celebrated her first Birthday last month. This season, her label is represented amidst Irish and International designers for the first time with a sizeable selection of garments in Arnott’s and again in the prestigious Design Centre in Powerscourt in Dublin and in the Boutique-Captital of Ennis, in the County Boutique.
This season’s photo shoot, executed in the most beautiful location of Ballyfin House Demesne in her home County Laois, shows delightfully how her signature style of pure simplicity, feminine elegance and the smart use of colour transcends time and trends, establishing an identifiable range of modern classics, statement pieces which will enhance the wardrobe of any discerning stylish lady.

Heidi Higgins, fast becoming a notable label within the Irish market place, has produced a more substantial Spring Summer collection, expanding on her successful basic wool crepe segment, introducing newly an additional variety of structured luxury fabrics in very feminine cuts and a new range of silk styles in up-lifting colour stories.

Heidi shows a confident young label that is sensitive to emerging trends - with canny detailing giving a sage nod to catwalk currents - but that's fearless in pursuit of its unique aesthetic. The look is timeless - and exudes both femininity and substance. These gorgeous garments enrobe the female figure like a dream, and such poise and simple style are bound by no fashion rules. Heidi stays true to her winning recipe. Working with basic shapes, introducing new elements of style, insuring shape and fit exude femininity along with adding a signature colour and transferring into luxurious fabrics.

Heidi’s timeless style reaches women of all ages and walks of life, offering a range of piece types from dress to coat to separates in rich silks, vibrant wool crepes and eclectic summer tweeds, thus catering for the upcoming formal event as much as a happy family occasion or just an important day in the office.
Since the label was launched Heidi has grown and developed as a designer and this can be seen in her latest collection. Also helping her to secure a place as a finalist for ‘Designer of the Year’ at the Irish Fashion Innovation Awards taking place this April.

Bridal 'Pop Up ' Shop visits Galway

Kadee Bride’s first pop up shop to feature in Galway Bay Hotel

For the budget conscious Galway bride there is no need to sacrifice style for your perfect wedding dress desires! Kadee “Pop Up” Bride are offering 80% discount off the retail price on leading designer sample gowns and an amazing prize to be won by one lucky lady, read on...! This is a fantastic opportunity to view Kadee’s exclusive 2011 bridal collection at their stylish pop up shop in Galway Bay Hotel on Sunday, April 10th.

The renowned, fashion forward bridal boutique has designed a “pop up shop” full of exquisite designer bridal gowns for Galway’s/all bridal fashionistas. All are invited to enjoy a champagne reception and check out the outstanding bridal designs with receive the very best style advise.

Kadee Bride is offering 10% discount on all orders placed on the day. Designers on view include; Suzanne Neville, Amanda Wakeley and many more….! All dresses are made to order so appointments are recommended and can be made in advance with Deirdre Kelly, proprietor of Kadee and style expert (090 649 8355) hourly from 12noon – 6pm.

All sample sale wedding gowns will be selling under €500 therefore this is the perfect opportunity to get your dream dress at a dream price! Also available at this limited bridal pop up shop will be veils and accessories. Brides will be happy to learn that Kadee will be offering discounts on accessories and veils for one day only.

And that’s not all..The stylish ladies who visit the Kadee Bride Pop up Shop will be entered into free draw to win 50% off any purchase on the day and accommodation for 2 in the luxurious Galway Bay Hotel (Bed & Breakfast midweek for 2) who prides itself on being one of the premier wedding venues in the West of Ireland. Over the past twelve years the Galway Bay Hotel has provided couples with a stunning waterside location, highly professional management and staff, charming personality and many happy memories to cherish for years to come.

Also, for all stylish guests and mothers of the bride/groom the full Linea Raffaelli occasion wear collection will be available on the day - perfect stylish and sophisticated designs which offer truly feminine occasion wear with a contemporary edge. Silks, taffeta, prints, organza, appliqu├ęs and corsages are brought together to give elegant outfits a unique quirky edge, suitable for that special occasion. Additional designer labels will include: Fenn Wright Manson, Tricot Chic, Oky Coky, Libelula, Occassions and head dresses from milliner Viven Sheriff.

Kadee Bride formerly Touch of Class, offers a bridal shopping experience second to none for service, intimacy, experience and style for the most fashionable bride. Visit and make your dreams come true.