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Thursday, February 24, 2011

Dai Boutique Wexford

The Dai woman is defined by herself alone.

At Dai we aim to help you affirm your individuality. Our mission is to rejuvenate your shopping experience; to offer difference and to create an alternative to the high street while still maintaining their competitive price range.

Conveniently located Wexfords Main Street, Dai is a spacious treasure trove of all things stylish. Expanding over two floors and housing our seasonal fashion shows, Dai is truly different than the average petite boutique.

Open for over three years our boutique has developed and adjusted to embrace our growing client base. We have worked hard to source reasonably priced labels to protect our desire for style in the current economic climate. Happily we now provide such an extensive range of brands and price that both mothers and daughters can shop comfortably together. We also provide after hours shopping and deposit facilities to ensure you get what you love, how you want it and when you want it.

Our team of ladies each with their own signature style contribute to the bedroom closet laissez faire attitude of the shop and encourage you to ‘try, try, try’ until you are satisfied that your outfit has ‘you’ stamped all over it.

Please feel free to call in or even have a sneak peek at our Facebook page where we upload our new arrivals, special offers and posts on any upcoming events taking place. Our most enjoyable events include our in house fashion show which offers lots of styling ideas while you sit back and enjoy refreshments and perhaps a tipple or two! All for free!

Embrace your uniqueness and beauty. Shop at Dai.

Our contact details are as follows;

Shop no: 053 9121613

Email address:

Facebook: Type ‘Dai Boutique’ into the search bar

WIN WIN WIN !!!!!!!!!!!!!!


A free consultation with Rowena Doyle, founder of Visual Sense. Working for over 15 Years in Visual Merchandising
in Ireland, Europe and Australia she will look at your store and help you determine all areas that she feels could boost sales!!
She will look at areas such as your windows, space management, In store merchandising, Music, Interior design and put together
a very cost effective plan for you to implement.

To be in with a chance to win this all you have to do is enter your own store or you can enter a store you feel would benefit from this
consultation. Send an email of why you want your store or a store to receive this service to and also include a image of the store.

Friday, February 18, 2011

Nickys Ragtales

I was double jobbing as both Fashion agent and blogger over the past few days at the Pure Fashion Fair in London. Set over three days and spanning young fashion which was held at Earls court and Women’s Wear, Accessories and Shoes at Olympia. A shuttle bus was on hand to go between the venues, not an ideal solution as one venue would be far preferable. My Press pass gave me access to the Press Lounge which in reality gave me a place to leave my coat and bags and grab a cup of coffee. Exhibitions are a great place to network, meet retailers, other agents and to generally get a feel for the market. Both Agents and buyers are always searching for something new, something to get an edge or an exclusive product and these shows are our hunting grounds. As an agent I was working on both the Wizard Jeans and Martine Wester jewellery stands. Running from one stand to another as customers from Ireland popped on gave me plenty of exercise. There was a definite increase of Irish buyers to this show from last season and while there seemed to be a lot of people looking, my personal feeling is that business was down in general. The UK market, I think is starting to feel the pinch whilst we in Ireland have been feeling the chill for some time.

Irish companies I passed frequently were Ingenue led by the Chica girls selling their value dress range and doing very brisk business and Susannagh Grogan who had a good first show with her stunning scarves after a nervous early start and I know she was very pleased with business by the finish. Many of the Irish buyers come to Pure for one day only and tie the visit in with other buying in the London showrooms. Sunday is traditionally a day for the Independents as they don’t have to take time off the shop floor. Monday sees the store buyers doing the rounds and I did spot Lisa Stanley from Arnotts and Geraldine Waldron from Clerys. Other Irish Agent friends were generally happy with the show. I opened new accounts for both Martine Wester and Wizard which was a positive result for me. Taking orders is one aspect of the business and an important part of the business is meeting other agents from different countries who are selling the same collections as well as management and staff who for the rest of the year are only voices on the end of the phone.

Zandra Rhodes was showing her collection and I managed a quick word with both her and the Accessory and Shoe organiser, actress Vicky Ogden. Both women arrived in a whirlwind of colour and high heels down the corridor. I grabbed my camera and ran after them. They were both happy to pose for me. Zandra

Rhodes who is now in her 70’s has kept her iconic pink hair and flamboyant theatrical style which suits her just as well now as it did when she started out. I blame her for a short spell in the 70’s when I copied her blue eye shadow. Zandra, I see, is still wearing hers whilst I on the other hand have never worn it again!

Thursday, February 17, 2011

New Label Elvis Jesus

Established in London in 1997, Elvis Jesus Clothing has a distinct and edgy style that sets it above and beyond the rest of the clothing bombarding the fashion market nowadays. Whereas every other brand seems to be creating exactly the same designs repeatedly, Elvis Jesus is making one of a kind looks that jump out from the group.

Worn by Florence and the Machine, Laura Whitmore and our very own Kathryn Thomas, it's not at all for timid people who want to wear the basics. Elvis Jesus has roots in beautiful, individual and challenging clothes for men and women.

192West is the exclusive distributor of Elvis Jesus in Ireland & Northern Ireland.

Show Dates: The AW11 Collection is currently showing until 8th of March 2011

For appointments and look books please contact 192West:

20B Fashion City


Dublin 24


Phone: + 353 1 6870905


Victoria Foutz

A citizen of both Ireland and Colombia, Victoria was born in Bogotá and educated in the United States. After graduating from college, she moved to Rome, Italy and resided there from 1986 to 1995. She freelanced in the Italian film industry as a wardrobe design consultant and worked in the fashion industry in marketing. During this period, Victoria collaborated with Monica di Bei Schifano (wife of the Pop Art icon, Mario Schifano) on the design and marketing of a signature line of bijoux and eclectic jewellery.

In 1995, she moved to Ireland with her husband, an American screenwriter. In her early work, she was fascinated by the Celtic motifs and incorporated them into her line. One of these pieces was commissioned for the Broadway opening of Riverdance.

In Ireland, Victoria’s line is carried by a variety of exclusive boutiques in various parts of the country, north and south. She also sells to selective outlets in Southern California. In the past, the fashion magazine Irish Tattler included her in a keynote article on new designers; she has appeared twice on the TV program Nationwide as a featured artist and has won the South Tipperary Entrepreneurial Award for Best Business Growth for the year 2006.

Victoria currently lives on Clew Bay in County Mayo and future plans include expanding my line into selective European and US markets with an ancillary design and supply base in Cartagena, Colombia where she plans to open a Fair Trade studio.

Wednesday, February 16, 2011

Competition Time !

WIN WIN WIN !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

€100 Voucher from Fran & Jane Boutique !!!

Simply anwer this question and email your answer to

Is Fran & Jane an Irish Owned Company?? Yes or No

See Terms & Conditions:

This Voucher can be redeemed at any of the Fran & Jane stores except Cork & Blackrock.

Voucher is for Clothing Only.

Friday, February 11, 2011

Chic Unique Offer

Exclusive offer for all Chic Unique customers.

This Valentines Day customers will get a beautiful free brief/thong with every bra purchased.

Chic Unique aims to complete a woman’s desire for an individual wardrobe. A style that is spontaneous and easy to wear but is still sophisticated, for the lady who is fashion conscious but not a fashion victim. Chic Unique offers clothing that will fully respond to a lady’s personality, to combine and mix in lots of different ways.

Chic Unique offers a comfortable and spacious shopping experience as one customer commented “it is what you would like your bedroom to look like with a wonderful walk in wardrobe”. Chic Unique travels to source beautiful labels some which are exclusive in Ireland offering you individuality as items are stocked in small quantities.

COMPETITION TIME!!!!!!!!!! Lara Boutique

Win a Dress from Lara Boutique :

Just answer the simple question below and email your answer to :

Does Lara have a Boutique in London ??
True or False

Competition Closes 9am Feb 18th!
Terms and Conditions Apply

Rowena Doyle - Visual Sense


Sight lines are what are used to direct a person’s eye. So when a customer enters your store what are your sight lines? The most effective way to maximise impact is to have a focal point at the end of this sight line. For example there is a point in your store that has some interesting display or some image or artwork. The sight line is then measured also by what you achieve with the rest of the shop fittings on their way there!!

Space management is also key to happy shoppers, this is where you draw your customers around your store and guide them were you want them to go, it’s all in the way you place your fittings and fixtures how you merchandise them, there should be a flow in your store and if there is a good flow people will travel to all corners of your shop. Passing by all the products you are showing them and really engaging in your store and your brand.

In a store there are four different types of space:

1. Prime Space

These are your high flow areas, with high visibility. The fronts of fixtures for example.

2. Secondary Space

These are medium commercial value, are used for areas of higher volume lines.

3. Discovery Space

These are the areas which are hard to see, you need to discover them. Also known as blind spots.

4. Service Point

These are your till areas and fitting rooms, usually lots of volume but after the desions have been made. These areas can make or break a sale.

All of these areas should be broken down into a floor map this way you can see were to add sight lines or focal points and were best they will work for you. For more info on floor maps you can email me at

Next week I am looking at POS and signage and how to use them effectively.