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The Boutique Buzz

Plain Versions
Saturday's Fashion Show will see the introduction of the S/S 2010 collection
by  womenswear designer Kate Fearnley.  Inspired by 1950’s glamour and
vintage lingerie, Kate uses her love of quirky and feminine dress designs to
encapsulate a summer collection full of all things sweet; - think candy
floss and cupcakes.

The dress collection is strong with a number of styles, colours and textures
that will leave you spoilt for choice.  From bell shaped dresses, structured
busts, full ballet skirts, ruffles and polka dots, you’ll be happy to know
you’ll find something here that you won’t see anywhere else.

Kate  Fearnley  Boutique  is  stocked in over 80 independent retailers
nationwide as well as online [2]
for more details on the fashion show [3]=CLICK HERE=

Designer Focus: Heidi Higgins

_Heidi Higgins launches SS10 collection
and the label’s new studio / boutique destination_

The excitement that greeted the debut collection of dynamic young designer
Heidi Higgins means that expectations for her second collection are intense.

Be assured – the outlook for this Spring / Summer is splendid.

The air of anticipation lifts at last Friday March 5th when Heidi’s shining
new collection is officially revealed at the proud opening of her very own
maison couture at No. 27 Church Street, Portlaoise.This state-of-the-art,
open-plan store and studio will house the full collection and will enable
the designer to work closely with clients on custom orders; while individual
pieces  will, of course, be available at selected boutiques across the

Heidi caught the eye of top fashion editors and Ireland’s shrewdest style
bloggers grace of a timeless first collection that, for a covetous Irish
Independent, evoked the Hepburn-esque charm of sophisticated starlet Carey
Mulligan in hit film An Education.

A new season – and with a fashion landscape that’s still firmly fixated on
film, Heidi is sure to build a stellar reputation with a Spring/Summer
collection that gleams with all the cool perfection of January Jones (Mad
Men’s Betty Draper) and pops with the posh poise of one Felicity Jones (the
beautiful English star of Ricky Gervais feature film Cemetery Junction and
darling of Vanity Fair magazine).With striking colours that put the wearer
centre stage, the aesthetic is prim yet bold; deluxe yet practical. The
resplendent palette encompasses Jade, Blackberry Purple, Hot Pink, Sassy,
Lemon and Ocean Blue – an underwater garden of spectacular shades.

Featuring  lively  original prints that speak to the current trend for
playful, optimistic pattern, the shapes swish from lush drapes to natty
folds  and  nipped  waists;  from delicately swooping necklines to the
straightest cuts and firmest pleats.

Key pieces for the season include the Adele Dress and Amelia Jacket, in
finest  wool crèpe. These exquisitely tailored matching pieces come in
turquoise or pink – the classic shapes given a delightful twist with a
pretty polka print insert on the jacket sleeves and curling coyly along the

Elsewhere, the Esme dress picks up on the current fascination for bows, as
seen at the recent Paris Fashion Week for Chanel. It also features clever
darting and side-seam zip.

The  intricate  print  of  the  Tess dress tells tales that recall the
Escher-like digital designs of Riccardo Tisci for this season’s Givenchy;
while Tess’s innovative textured fabric sculpts desirably round the figure
and holds its shape off the shoulder.

Lara, in Taffeta lume, is this season’s classic little black dress. The
detail  is what defines it – the lush ivory silk organza collar detail
ensures that Lara is the epitome of elegance. In a charming twist on the
theme, Heidi has also created an Indigo Navy and Strawberry version.

This season sees a return of the luxurious, top-quality silk jersey fabrics
that have made Heidi a designer whose work begs to be touched as well as
seen. Key jersey pieces for Spring/Summer are the lovely Lulu dress (which
mixes silk satin in a gloriously draped, flowing design), the Kelly wrap
dress and the Ellen dress (which pairs a rippling silk satin top draped from
the empire line into a gorgeous jersey skirt).

One of the most enjoyably artful pieces for the season is the ingeniously
detailed Izzy dress, a silk crèpe de chine design that comes in ocean blue
with polka dot facing print, or pink with black facing. Short and sweet –
this one is _perfect for flirting_


_Photograph by Matt Kavanagh_

_A woman never has enough shoes!___

_ _

_Emme_ Dunville Avenue, based two minutes from the Beechwood luas stop in
Ranelagh is a shoe lover’s haven, Renowned for our distinctive blend of
luxurious quality leathers shoes with a fashion forward brands are pleased
to announce the launch of our spring summer range.

 This season is full of exciting colour’s, fabrics and styles stocked in
sizes 3 to 9.

From  March  we  will be stocking Fit Flop’s footwear range, the shoes
that‘Give you a workout while you walk’
Helen Brannigan, the proprietor, sources her shoe collections from the best
Italian, French and Spanish designers and compliments the collections with
stunning Italian leather bags from _Avorio_, and UK brand _Ri2k_ as well as
stunning Italian cashmere scarf’s and fabulous Irish jewelry range _Shira_.

Helen has an eye for fashion, elegance and comfort and we will happily
advise you on suitable styles for any occasion.

 Labels       stocked:_Alberto      Zago_;_Marco      Moreo_;_Zamagni_;_Pedro
Anton_;_J.B.Martin_;_Jaime Mascaro_;_Lilian
Emme Shoe Boutique, 36 Dunville Av. Ranelagh, Dub 6
01 4971771
for more images from Emme [6]=CLICK HERE=

[7]Prophecy London

PROPHECY created by Barry Dass the co-founder behind the highly successful
Celeb favourite label Milla. The design team is based in London in the heart
of British fashion.

Prophecy  is  the  incredibly  glamorous line for women who are sassy,
sophisticated and know how to have fun.

The Prophecy woman sets trends rather than follows them however isn't shy to
admit that her favourite celebrity is her style icon. She works and plays
hard so needs clothing that can be thrown on and look fantastic making the
perfect transition from day to evening.

Bright colours and intricate embellishments are the signature of this much
loved label. Feminine, sexy and fun all the pieces in Prophecy's collections
have been designed so that they can be accessorised to the max or simply
worn as they are. “The ultimate in feminine delicate styling”.

The UK market has since fallen head over heals for the eclectic mix of
Indian heritage and British contemporary style.
view the spring summer collection[8] here





[12]Irishboutiques Bits
Fashion Industry Inside blog
_Nicky writes a weekly column for both Irish and British Boutiques. She
offers  valuable  insight  into  the  life of the fashion agent turned

I got back from London Fashion Week yesterday several invitations later I am
just catching up here at home.  The Jaeger London show was fantastic as was
John Rocha’s, both were true to their core values.  Jaeger concentrating on
cut, tailoring and city style with John Rocha showing his amazing use of
texture and shape in an amazing neutral but never boring palette.

I  was  double  jobbing  (blogging  and  agent) and ended up following
photographers. At one point I took some pictures of a woman and then turned
to the person beside me and asked ‘Who’s that’? To which the reply in a very
condescending tone came back ‘It’s Erin O’Connor, don’t you know who she
is?’  To which I mumbled something about my eyesight not being too good.  My
theory is, shoot first and ask questions later.

I bumped into fashion journalists  Annmarie O’Connor and Deirdre Mc Quillan
and it’s great to catch up and share our (fashion) thoughts.  It’s amazing
that often the most interesting and important discussions and meetings take
place in airport lounges and Fashion exhibitions!

One  feature of the Show was a touching RIP wall to Alexander Mc Queen
covered in very moving tribute notes.  A sad reminder that life is precious
and a great talent is lost to the world of fashion.

I’m back in the showroom now buzzing with enthusiasm and excited about
business with a renewed vigour.  The customers are coming in , I’m selling
and loving catching up with all of them.  The Business of Fashion is moving
on and I’m having one of those unusually positive and enthusiastic days
where I’m really happy to be part of it.

Have a really good week…….



Futura Feature on Buzz Brands

Fast Reactive Fashion Labels- 2010 is all about. BUZZ BRANDS The hottest,
most sought after labels available from STOCK and SHORT ORDER

To highlight the quick selling, most sought after, and well priced  BUZZ
BRANDS you will be pleased to know in our next issue of Futura magazine we
are focusing our attention on these hot reactive labels and including a
Special Feature on short order and stock labels in our next issue.

Throughout the BUZZ BRANDS feature we will take an in-depth look at these
up-to-the-minute fashion brands and hone in on style, market demand, price
and stock. As we all know, in-season buying has come to the fore in these
challenging times, as a safer way to buy into emerging trends and stock up
on product. Buzz Brands are recession beaters and we plan to bring details
of the best to the fashion buyers in Ireland. Join us in our next issue of
Futura magazine - email [15]

_Fashion Sale Of The Seaso__n_

Venue: Fitzpatricks castle Hotel Killiney

Date:Saturday 27th and Sunday 28th February 2010

Time: 10am to 6pm each day

Mary Grant,Gertrude Sampson, Caroline Mitchell, Rachel Mackay, Claire O'
Connor, Jennifer Rothwell, Lorna Doone, Joanna London, Ber-Lyn and many

Shoes & Accessories by Cozi Di Roze,

Hats by Stephanie Healy, Jewellery by Rebeka Kahn Artwear

For further information contact _bernie@designerknitwear.com_

Ph: 01 235 0447

It  snows,  then it rains and it's always cold! If you are finding the
temperamental Irish weather a struggle then why not give yourself a much
needed  boost  with  a  golden glow from Wow Brown Tanning Boutique in
Donnybrook, Dublin 4.
Founded  by former beauticians and self-confessed beauty junkies Donna
Ledwidge and Frances Brennan, Wow Brown is a truly unique tanning experience
which has already gained a cult following among celebrities and tan fans
alike. The talented duo have developed their own brand of tan specifically
designed with Irish skin in mind. In the Wow Brown Tanning Boutique, an
expertly trained Tanologist will advise you on what works best for your skin
tone and let you choose the shade of tan you prefer. From English rose to
golden decide! Wow Brown also won’t break the bank so you
won’t have to skimp on that must-have dress to show your tan off to full
A full body spray tan costs just €35 and Wow Brown will even include a
bottle of their famous DIY tan to take home for just €50!
See [16]
LFW Review By Fashion Capital

The  opening commenced last Friday with a dark shadow cast over by the
untimely death of designer Alexandra McQueen. An icon in the industry and
true master of his art, McQueen was honoured with a remembrance wall in the
BFC tent at Somerset House. This soon became the centre of attention and
hundreds of messages were posted.
_Boutique Bits_

  * Dresses available to 'hire' from Divine Boutique - click [18]here to see
    them on Ireland AM
  * Virus ' Shoes' available at [19]Mrs Harpers Boutique
  * Pink Champagne Boutique in Clonee, Meath new brands include St Martin,
    Fred and Kate Cooper

Click [20]here to view whats new in store at Rococo Boutique


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The Boutique Buzz 15
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Boutique Focus: Bella Sola
    1. *|ARCHIVE|*

Bella Sola, located in Newcastle West, Co.Limerick is a haven for lovers of
stylish ladies clothing and shoes.Joan Cahill, the proprietor, named the
boutique after her daughters, Isabella and Sophia.

Bella Sola has a welcoming ambience and is beautifully designed with a
strong Italian influence. Joan has always had a passion for style and
travels throughout Europe to source fashion ideas and footwear.Bella Sola
stocks a variety of labels ranging from smart casual to glamorous

This sophisticated boutique rightly prides itself on it’s outstanding
customer service by combining individual attention with top quality style
advice and tips.

Joan’s philosophy is “shopping for that perfect look should be an
experience, not just a shopping expedition”.

If you’ve entered a fashion store and found yourself not wanting to leave,
then Bella Sola is a must for you! The ambience and style is simply
otherworldly. Browse through stunning collections and you never know what
treasure you might pick up.

Bella Sola is known for it’s exclusive designers and luxurious brands.

Visit us soon. We’d love to meet you!

Leblas Ethical Jewellery
__The New Fashion Designer for Contemporary Jewellery and Accessories___

Leblas is a fine jewellery boutique that fuses together traditional
techniques with modern design and sustainable practices. Winner of Coutts
New Jeweller Award 2009, Leblas was founded by Clare Winfield and award
winning jewellery designer Arabel Lebrusan.

The Leblas jewellery collections range from unique contemporary designs to
classic and inspirational pieces, made from 100% recycled silver, 18k gold,
and platinum, by artisans in Spain. Its diamond collections, including
wedding, engagement and commitment pieces, are made entirely from
conflict-free traceable Canadian diamonds and precious stones. Leblas
designs statement necklaces, earrings, bracelets, rings and redefines the
concept of “classic” by beautifully crafting modern designs for today’s
jewellery fashionistas.

Key contemporary jewellery pieces include: the Sequin ring adorned with
diamonds, Black Silver Filigree necklace, and Harlequin pendant encrusted
with semi-precious gem. Each handcrafted design demonstrates a mix of
modernity with timelessness, keeping in mind the importance of delicate yet
daring feminine appeal.

Its bespoke service allows customers to sit down with the designer and let
their imaginations run free with designs straight from their dreams. The sky
is the limit with these made-to-order gems, from tiaras to one-of-a-kind
statement pieces, Leblas designs jewellery to match every customer’s taste.

Leblas also acts as a stockist to other designer jewellers including: SHO,
Missoma, and Francesca Sibylla Augusta. It carries ethically hand knitted
scarves from Lily Cole’s “The North Circular”, and bags from the eccentric
“Lie down I think I love you” brand.

In order to strengthen its relationships with current and potential clients,
Leblas makes a continuous effort in creating intimate events, where
customers can personally come in to mingle and shop, as well as offering
personal shopping, jewellery re-design, and jewellery cleaning services. All
collections can be purchased in-store and from the website
([5], with free worldwide shipping.

Leblas understands today’s society shifts for more socially responsible
products, and is making changes by designing distinctive but classic pieces
for today’s budget conscious consumer. It is a must-shop jewellery boutique
destination located on the infamous Sloane Street.


[7]FiFi Belle
This season sees elegant footwear brand FiFi Belle launch its Spring/Summer
collection. Drawing on her own struggle to find larger sizes, FiFi Belle’s
founder, Aoife, launched the collection in 2008 to address the gap in the
market. Each pair is beautifully hand-crafted using the finest leather to
create glamorous pieces irrespective of size.

FiFi Belle, which derives its name from the French for ‘beautiful’, caters
for feminine feet ranging from 6-11. Studies found that those with larger or
wider sized feet were not served well by mass market production. So whether
it’s gorgeous, flat ballet pumps you are after or sophisticated heels, FiFi
Belle ensures style without compromising comfort.
With striking lace shoes and gorgeous lacing & ladylike details, FiFi Belle
is the perfect wardrobe update!

This season’s must have, ‘Block Colours’, also feature in the collection,
allowing the wearer to easily reinstate minimalist elegance with an edge.
Aoife, the founder of FiFi Belle says “The most rewarding part of my
business is the satisfaction I bring to my customers who thought they would
never get to wear fashionable shoes due to the size of their feet”. Shoes
are splashed with exquisite detail, using Swarovski diamonds and shocking
pink soles, making sure your feet grab attention for the all the right

FiFi Belle takes pride in giving women with larger feet the option of chic
footwear and this season’s collection is the brand’s best yet. Now there is
no excuse to follow the other 88% of women who wear the wrong size, with an
endless choice of smart, sophisticated, yet stylish shoes, having larger
than average feet has never been so ‘in’!

Top International Model Jodie Kidd is the latest celebrity to be spotted
wearing FiFi Belle at this year’s BBC Sports Personality of the Year Awards.
(Jodie Kidd takes a UK9 in footwear) Buy online [9]

_Jodie Kidd in Fifi Belle_

[11]Kate and Ava SS010

‘’Kate and Ava’’s colourful SS 10 collection is bringing some much needed
sunshine to Ireland this season, it has already arrived in boutiques

Drawing inspiration from Africa and the 1970’s has created an interesting
mix of prints and colours.

Woven and embossed fabrics, gold and printed metallics, silk crepe, silk
chiffon are all incorporated with pink, peach, amber, blue, lilac to create
an uplifting collection of separates.

Loosely tailored jackets and structured dresses are present as always in
wardrobe staples colours in black and blue. Prices range from 150- 400 EUR

Kate&Ava was established in 2006 by Kate Reilly and Ava Cassidy. This Dublin
label is known for its feminine, tailored designs in rich, luxuriant fabrics
including wools, silks and jerseys.

Their designs are classic but maintain a modern freshness. The Kate&Ava
woman exudes confidence and knows what she likes. As designers they do not
follow trends but refine their collection each season.


Boutique Passion Manchester

_Welcome to  Boutique Passion as Featured in Vogue as Manchester's Best Kept
Fashion Secret_
 The Boutique based in Prestwich Manchesterwas set up in 20007 and has being
delivering the very best in latest fashion to many delighted customers. It
is a one stop fashion shop for fashion concious ladies of all ages. We offer
exclusive clothing, glamorous parywear, funky casual wear, shoes, bags and
accessories. Please come visit us or look online at

Fashion Industry Inside blog
_Nicky writes a weekly column for both Irish and British Boutiques. She
offers valuable insight into the life of the fashion agent turned

I’m not sure if I don’t need a lot of sleep or I just don’t get enough of
it.  Whatever the answer it’s a good job because at the moment I’m lucky if
I get to bed before one in the morning. Last Friday I was between Blogging,
Tweeting, Facebooking, selling, organising Charity events oh and family when
I  got a call from RTE asking me if I would come in on Tuesday morning
(early)  to  do a piece on…….Nylons or to be more up to date, hosiery.
Without thinking I of course said yes, that’s going to be easy peasy, after
all it’s one of the things I sell and know well.

It turned out to be the most challenging subjects in terms of research.
Every time I did a Google search and entered in either tights, stay-ups or
stockings I quickly found myself either in Nora Batty or Dita Von Teese
territory and more besides!  At one stage my partner glanced over towards
the computer and asked what exactly I was doing as I was quickly exiting yet
another porn site.

I started contributing on Ryan Tubridy’s radio programme over a year ago
when I did a piece on Music Therapy following my daughters accident and
subsequent rehabilitation in the National Rehabilitation Hospital in Dun
Laoire.  On the way out the producer said  ‘that went great, can you talk
about  anything else’?  To which I replied  ‘Well, If you ask me about
anything to do with fashion?’.  I didn’t think about it until a couple of
months later when I got a call to go in.  Today was, I think, my sixth or
seventh time.

So,  last  night  following  the  live Bloggers Conference Stream from
Independent Fashion Bloggers in New York with Susie Bubble, Bryanboy and
Tavi amongst the panel, I got down to the research work involved in hosiery
and finally got to sleep around two.  I was in RTE bright and early.  The
piece  went fine and much to Ryan Tubridy’s and the Producers surprise
literally hundreds of emails and texts poured in on the subject of Hosiery.
It seems everyone has an opinion…….

Have a great week ahead..


[17]  is Ireland’s First Dedicated Fashion School teaching a 7 week
Style & Beauty Programme for women throughout Ireland.  We will build your
style confidence through our fully personalized programme, change the way
you feel about your wardrobe, style & beauty routine & ultimately save you
lots of money on the wrong choices in a fun and jam packed 7 week course!
Not  only  that  but all our ladies become part of the Style Fish Club
receiving a fantastic jam packed Fashion Newsletter each month with lots of
advice, news & most importantly exclusive OFFERS from Fashion & beauty
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Become a Style Fish Member AND…
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through your Membership!

As soon as you Sign up to our Course you receive Your STYLE FISH WELCOME
PACK in the post. This includes a welcome letter explaining all about your
course  (what hair Salon your Hair Class will be in, what will be your
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so you can instantly starting receiving top fashion tips, news & offers!

_Your Style Fish Course_
  *   We understand that every woman is unique so each of our Classes are
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  * Make-up Lesson & Product Recommendations for you
  * Hair styling Session – Learn how to Blow Dry, Your best Colour, Cut &
    Styling lesson for  everyday
  *   Fashion Trends for you! Find out about all the hottest shops near you
    & what you should be looking out for!
  *   Discover your Style Personality & why certain Items are right for you
    and other lie unworn in your wardrobe!
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    around your shape & best colours
  *  Learn how to put your look together, how to accessorize to make you
    stand out, how to be more creative,  where to find those Items your
    friends always seem to have but you can never find!
  *  A Fantastic Personal Shopping Trip to put into practice all you have


Beauty Treatment for Fashionistas

The fashion industry is a hectic one. Whether you are on your feet all day
attending  to  customers in your boutique or keeping appointment after
appointment with distributors and stylists, your feet feel the strain even
in the most fabulous of shoes!So if you’ve been hiding your tootsies in
winter boots or just fancy some much needed TLC then why not treat them to a
spa treatment with a difference at Margarita Beauty Salon in Dublin’s Sutton

With celebrity fans including popstress Little Boots lining up to try this
hot new beauty trend, exfoliation and pedicures have taken a fishy twist
with Ireland’s first Fish Pedicure arriving  just in time for sandal season!

Originating  in the pools of a hot spring near Kangal, a small town in
Turkey, the Fish Pedicure involves placing feet in a warm water pool of
Garra  Rufa  fish  or Doctor Fish, as they are commonly known. The 125
specially selected fish begin to investigate, seeking out and removing dead
skin, bacteria and calluses while rejuvenating healthy skin. As the fish
have no teeth they act as a stimulating and relaxing massage running their
little  suction  cup  mouths  across the feet and toes.The only way to
understand this unique and effective treatment comes from experience, so
what are you waiting for!

_Margarita  Beauty  Salon,  1_^_st__  Floor,  Unit 1, Sutton Cross, Sutton,
Dublin 13. Tel: __01 8399299 or __see [18]www.margaritabeautysalon.com_

Follow us on twitter


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The Boutique Buzz 14
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   Boutique Focus Kymari
       1. *|ARCHIVE|*

   The Spring Summer stock is arriving weekly at Kymari Boutique, 44 -46
   Parnell Street, Ennis in Clare and has already created a real buzz with the
   new collections from favourites like Desigual - renowned for its gorgeous
   Spring coats and funky dresses, St. Martins - loved for its quirky and
   unique styles, Dept and Traffic People for bold prints and vibrant colour
   palette. Dresses are still a key piece for this season with sexy body-con
   styles from Woona, So Couture and Stop Staring, floaty and feminine styles
   from Yumi and Charas designerwear and structured shift styles from Yuki.
   Kymari Boutique also stocks a complete range of accessories from footwear,
   jewellery and bags to complement every outfit, so it really is your one stop
   shop. As always there are special treats instore for all our customers and
   this Spring we are introducing some exciting new labels. So for whatever
   occasion you have in mind a visit to Kymari is a must! You can also shop
   online at [2]=WWW.KYMARIENNIS.COM .=

   Zuku by KSO
   With over twenty years experience in retail Kate Scully Owens has an eye for
   style and has sourced a selection of stateside labels with the discerning
   Irish fashionista in mind.
   Zuku Agencies provide a wide range of collections with each label offering
   designer looks at high street prices. To view the full Range of Zuku's
   brands (Gracia, Rampage, Fumblin Foe, Gracia, BB Dakota and Mizmi)
   [3]Click Here

Launch of New International Luxury Footwear Collection.

   Nina Divito is an established artist and designer. She launches her first
   footwear collection this Fall, for sale to the public in Spring & Summer

   Nina Divito studied Footwear Design at Cordwainer’s College ( London College
   of Fashion ) and Model Making for Design and Media at the Arts Institute,

   Following a period working in film & television and as a design assistant to
   an established footwear designer Nina  began a successful and continuing
   career as an artist. Her paintings – solely of shoes ! – are avidly sought
   out by collectors and her exhibitions receive stalwart praise in the media
   (newspapers, magazines and tv).

   Now the passion, independence and appeal   of her art collection has been
   transferred, through the medium of her design experience and several months
   of research and development , into an inaugural collection comprising 11
   shoe styles offering a total of 22 colour and fabric options using exquisite
   nappa leathers, luxurious soft suedes, seductive silk satins, often combined
   with delicate trims of organza and ribbon. The palette of rich pearly
   pastels accentuates the overall femininity of the collection.

   The collection, designed in Ireland, is developed for the international
   luxury market and will be made in one of Italy’s most renowned footwear
   factories using the age old techniques of the Venetian Shoemakers Guild.

   Nina Divito does not only design and paint shoes – she captures a confident
   femininity, a playful sexuality, an assertive individuality and an acute
   awareness of contemporary lifestyle. She does so with a dramatic use of
   colour & materials and an engaging sense of proportion.

   The subtlety and quality of the presentation and packaging adds to the
   overall sense of refinement of a collection whose independence of spirit
   makes it  instantly collectible rather than transitory or faddish in

   The Nina Divito Collection will be sold on a strictly limited distribution
   basis through selected stores. Buyers will be seen by private appointment

   For further information please contact : Nina Divito on
   [5] or Eddie Shanahan on [6] –
   telephone +353 87 237 3225.


   _Katharine Bird Boutique in Charity Fashion Show_

   Katharine Bird took part in a fashion show in aid of Trinity Hospice last
   Tuesday night (2/2/10). Arranged by local mums and held at a spectacular
   Clapham home, the catwalk show featured outfits from a number of local
   boutiques along with some highlights from the new Amanda Wakeley collection.
   Dresses from Libelula, Valentino Red and InWear caught the eye along with an
   ensemble from Joseph and Day Birger & Mikkelsen which featured the soon to
   be ubiquitous ‘boyfriend jacket’. The evening was dedicated to local child
   Sidney Banks with all the money raised going to Trinity Hospice. We’d like
   to thank Julie for suggesting our involvement and Andrea Muirhead for making
   sure our clothes looked so lovely. Finally a thank you to Stephen and Johnny
   from Cox McMillan for some great hair!

    _The theme of the fashion show_ was how to get back into fashion and
   dressing well when you’ve recently (or not so recently) become a Mum and
   lost some body confidence and fashion savvy. Katharine, Tina and Laura all
   love to help put outfits together – concentrating on what you need, for when
   and with whom. Always feel free to let us know your concerns and what you
   are looking for and hopefully we can help you find not just the right outfit
   but one you can wear and wear and feel great in.

   Liberty Bluff Boutique an aspirational fashion forward Boutique offering
   edgy, Individual, affordable,creative, lifestyle product and trends for the
   premium market, from the most talked about brands around. Liberty Bluff was
   launched on 1st December 2007 and is new and unique to the local high
   street, and area of Westhoughton (town on the border of Bolton, Wigan and

   This fabulous Boutique is owned and run by Katy Brown and has been a passion
   of hers forever it seems. Liberty Bluff is proud to offer a personal bespoke
   service including great advice to all ages on different styles, this is
   complimented with new unique new stock arriving weekly from casual to
   dressy, evening wear, with shoes to match. You can find designer names, Moda
   in pelle shoes, Diva Corsets, Arrogant Cat  and Applebottoms from America to
   name but a few. Sizes on a good scale and stocking Gina Bacconi in sizes


   British Blog Focus

   _Yesterday whilst surfing the www we came across this brilliant relevant
   fashion blog by Emily Seares_

   Fashionbite is a blog by Emily Seares. Emily is a freelance journalist and
   former news reporter at ‘fashion bible’ Drapers, where she specialised in
   online. She previously worked at Retail Week.

   Having launched Fashionbite as part of London Fashion Week’s 25th
   anniversary, the focus is now on what it’s all, online,

   As the high street suffers, the online world booms and fashionbite will
   bring you all the latest news, products and goss in the online
   fashion/beauty world. Look no further for your regular dose of online
   fashion news!!


   Fashion Industry Inside blog
   _Nicky writes a weekly column for both Irish and British Boutiques. She
   offers valuable insight into the life of the fashion agent turned

   'The Season' is in full swing and our showroom is buzzing.  Over the years
   Fahions come and go, customers come and go.   Each season we add more to the
   wonderful life stories that we weave together, catching up on business,
   family which have nothing at all to so with fashion but everything to do
   with relationships which are the lifeblood of any business.
   The Job of an Agent has two sides.  One is to represent the Companies and
   the second is to form a relationship with the customers.  Companies would
   like to think that our alegience to them comes first and in truth we let
   them think that because it keeps them happy.  We attend range meeetings
   before the start of each season and tell thm their range looks great (even
   if privately, occasionaly it looks like a dogs dinner!)  After all it's too
   late at that stage for any changes to be made.
   Out  main  alegience is always to our customers, those who come to our
   showroom Season in and Season out and place orders with us.  They trust us
   to tell them when we think certain garments should be bought and trust us
   when we tell them that certain others shouldn't.  The customers are our life
   blood and it doesn't matter how wonderful the companies are ( and we do our
   utmost to look after their business in Ireland)  As on the shop floor 'The
   customer always comes first'.
   Next week I will be in London with some of my customers for London Fashion
   Week at the Jaeger London Catwalk show which will be great fun in a very
   business like way , of course!  So Fashions come and go but hopefully the
   retailers will remain and they will continue to do what they do so well.
   Buying  great clothes and providing Irish women, who so love style and
   fashion, great choice across the many collections on offer.
   Have a great week ahead.....


   _Future Imperfect The SS010 Collection from Sinead Doyle_

   Entitled  _Future  Imperfect_,  Sinéad’s S/S 2010 collection rejects the
   downbeat vision of the future brought to us in the news and, inspired by
   retro sci-fi, remembers when the future was something to be excited about.

   Tailored  jackets  and shirts play subtly on scale and proportion with
   oversized drapes, cropped lengths, wide collars and origami pleating.

   In a nod to the season, elegant, cool cottons replace winter wools and
   bright silk/ cotton linings insure comfort and breathability.

   Slightly fantastical but eminently practical, these are wearable daywear
   pieces that command a second look.

   The Spring/ Summer Collection will be available in the Loft Market in the
   Powerscourt Shopping Centre in Dublin and Selected Stockists Nationwide from


   _SPOTLIGHT ON... The PR Boutique_

   _Introducing The PR Boutique, an exciting new PR agency specialising in the
   fashion and beauty sector directed by Aoife Horgan and Cathy Cowan._

   Combining their mutual talent for public relations, as well as Aoife’s
   background in marketing and Cathy’s former position as Fashion Editor on
   Irish Tatler magazine, the talented duo have set about creating a PR company
   that strives to provide an effective and personalised service to all its
   clients. “We are a small boutique agency with big ability and aim to provide
   a real one to one approach with our clients and the media” Aoife enthuses.
   “We  also go that one step further, taking time to attend supplier and
   distribution meetings with our clients which gives us an extra level of
   understanding of their business as well as offering advice on what we think
   will be attractive to the media. “

   The testing retail climate is very much a part of the overall ethos of The
   PR Boutique. “We understand that small independent businesses cannot afford
   to be spending large sums of money on PR services but we also know that now,
   more than ever, it is important for brands and boutiques to communicate
   their strengths to their target audience through a variety of media and
   social channels. PR does not have to break the bank!” says Cathy.  “We are
   extremely excited about the future of The PR Boutique and we have many ideas
   to help grow our business and unique new concepts for our clients to ensure
   we remain at the forefront of people’s minds.”

   New Irish Fashion Blog
   _Ailbhe McNeela talks about her new fashion blog Soooali_

   I have had an interest in fashion and beauty for as long as I can remember.
   One of my earliest memories is breaking the heel on one of my mother’s boots
   while playing dress up and smearing lipstick on the walls! However, my
   approach towards it is very different now. I began blogging in March 2009 on
   BlogSpot where I put up a couple of pictures of my own style every few of
   weeks. In December 2009 I moved to I felt that during those
   nine months I started to take fashion more seriously and the move to the
   .com site was a natural progression. Weekly I put up posts featuring my own
   clothes. This is the kind of fashion that is affordable to me and many
   others which means the blog is accessible to anyone. Every now and then I
   include an editorial or some product that I love which brings more variety
   to the site. It's really just a lot of fun at the end of the day and I hope
   readers are enjoying it too.


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The Boutique Buzz 13
Email not displaying correctly? [1]View it in your browser.
Brand Focus: Ruby Rocks
    1. *|ARCHIVE|*

_Ruby Rocks Summer 010

_Ruby Rocks Online Store is the retail website for Ruby Rocks clothing! Ruby
Rocks is an established female fashion brand that has seen phenomenal growth
in its first 3 years! With over 250 Stockists in UK (including Asos, Joy,
Laden Online store, Simply Be and Republic) with a further 100+ Stockists
worldwide (including Gallery Nicosia, Daniels, Love Therapy, Fiorucci); Ruby
Rocks with its unique, diverse and highly commercial product range is fast
becoming a household name and the label of choice of celebrities, including,
Fearne Cotton (who wore our Jump Suit when collecting the BBC Switch Award
for Most Stylish Human - Nov 2009), Alesha Dixon, The Saturdays and Ciara to
name a few.

Ruby Rocks is a shiny sparkling brand giving a fresh approach to the way
women dress. Bold and brave boasting a celebrity fan base Including Fearne
Cotton, Heidi Range, Alesha Dixon and The Saturdays. Visit us at


Fearne Cotton in Ruby Rocks
_Galway Boutique Launches Online Shop_

Demora uniquely combines the ideas of elegance and cutting edge looks for
fashion forward ladies to achieve  an essence of style this Spring/Summer

Demora is a beautiful boutique in the heart of Galway city and is owned and
run    by    fashion    insider   Deirdre   Morahan.   Demora   stocks
American leading designers and style makers such as Nanette Lepore, Milly
and Nicole Miller.

The non-conformist glamour of these designers balances feminine silhouettes
with attention to detail, which further emphasises the unique and special
appeal of the ranges available in Demora. The store also boast’s the only
range of English Designer Sarah Berman in Ireland, who is well  praised and
recognised for her design of unique pieces and one off creations.

Demora opened its doors in September 2006 and has since proved to be  a
strong contender in the delivery of inspirational and sophiscated  looks for
any occasion including day-time classics to dressing up for parties.

Morahan has ensured that her lavish boutique is at the centre of fashion in
the West and nationally and has incorporated the services of her  long time
friend and jewellery designer Emily Jean O’Byrne to compliment  the styles
on offer with fabulous accessories. O’Byrne, famous for creating stunning
head pieces and one off jewellery pieces creates accessories  to complement
the Demora’ collections.
For more on Demora visit [3]


[5]One Responsibly Gorgeous

One:  Responsibly  Gorgeous  enables  you  to choose stylish clothing,
accessories, shoes, jewellery and gifts from ethical sources.

One:  Responsibly  Gorgeous  is  York’s _only_ ethical fashion boutique.
Boutique owner, Anne McCrickard opened One in 2006 to ensure that stylish
clothing from ethical sources were made available on the high street. Her
online store opened in 2008.

One: Responsibly Gorgeous ensures that you can choose fashion that is made
using organic, recycled, vintage and eco fibres together with fair trade
manufacture.  One:  Responsibly Gorgeous recognises that every item of
clothing we wear tells a story of production, trade and manufacture often at
the expense of the planet and people.

One: Responsibly Gorgeous works hard to tell a happier story and enables you
to  support that story. By choosing clothes from One you can always be
Responsibly Gorgeous.

One only deals with the best designers who have a reputation not only for
quality, innovation and design, but also for ethics, compassion and concern
for the future.  The collection at One is luxurious, the fabrics include
cashmeres, alpaca and merino wool, 100% organic pima cotton and hemp as well
as silks.  The collections are more than just beautiful items of clothing
– they also support local or world issues.

At One: Responsibly Gorgeous we are committed to what we do and are happy to
share the information we have about all our designers and the fashion ranges
we stock. Do please get in touch with us if there is anything further you
would like to know.


[7]Blog Focus:The Style Strutter

We Caught up with Cork Fashion Blogger Cathy Lawson

I  set  up The Style Strutter last August as a way to share my love of
fashion.  I  spend  so long on the internet I decided I may as well do
something useful with it!
I work as a window dresser in Cork so I spend my days styling mannequins and
working on displays and I have an insatiable appetite for fashion magazines!
I love finding new creative people and sharing their talents with my readers
so I try to do a good few interviews. I also do a lot of DIYs on my own
clothes and I also love to share this. For my job I have to keep up to date
with the latest fashion trends and I think this translates to my blog too. I
love the freedom of being able to post whatever interests me and I hope it
inspires others. I also try to give my own opinion and use my own photos
where possible as I think people prefer a blog to have a personal touch.
With Cork rapidly growing in the fashion stakes I try to keep my finger on
the pulse and share whats happening on my blog, such as fashion shows, store
openings, local creatives.


Cathy Lawson 'The Style Strutter'


Wave goodbye to the long winter nights and the cold artic snap and say hello
to Spring Summer!Ditsy florals, tulip hem lines and bleached washed out
denims  are  on the menu at Rant & Rave for this season! Cool cottons,
delicate chiffons and fine knits are the foundation of the Rant & Rave SS010
collection with both short hem lines and billowing maxis. Colours contrast
from bright vibrant colours to muted neutrals for high summer.



_News From Pure_
_Mink Pink_ launches in the UK at Pure London. With over 400 accounts in
their home country of Australia.

_Zandra  Rhodes_ launches her much anticipated handbag range upstairs in

_Vivien Sheriff_ to launch a new accessories range in February.

_Azuni _returns to Accessories after a three year break.

_Preeti  Chandra_, ex-LFW designer, showcases her stunning collection of
feminine, floaty dresses and gowns.

Exquisite red-carpet designer _Ruth Tarvydas_ debuts in Spotlight, a new
area within Boutique that will showcase high end evening gown, show stopping
Fashion Industry Inside blog
_Nicky writes a weekly column for both Irish and British Boutiques. She
offers  valuable  insight  into  the  life of the fashion agent turned

It’s very easy to be weighed down by doom and gloom.  We have only to pick
up the newspapers or turn on the radio for the latest awful news to seep
into  our  consciousness.   Good news just doesn’t make it except as a
‘triumph over adversity’ story.  The Fashion business is by it’s nature
upbeat and is sometimes seen as trivial.  That is something I would argue
very heavily against.  Ok we women do love clothes and the business is
sometimes built around the striving for that idea of ‘want rather than
need.’ The reality is that we need to feel good about ourselves.  To get up
and get ourselves dressed in a way that means we can hold our heads up high
and face the day and whatever it brings. We want and need to feel good about
special  occasions and love when we find that perfect dress or pair of
shoes.  Constantly striving to be better is not something to be in any way
ashamed of.

Our  local  boutiques  and great Irish Independent Fashion Stores do a
fantastic job of presenting to the customers the best of what the world has
to offer.  At the moment buyers are travelling to shows in Paris, London,
Berlin, Denmark and further a field to Australia and America.  They are
picking the best from the ranges and deciding what will look good on their
customers.  Many of the buyers come into my show room; they go through the
ranges and buy for individual customers often remarking that this or that
garment would be perfect for Mrs So and So.  Irish shoppers who support
their local boutiques get tremendous personal service from the owners who go
to enormous trouble to bring interesting and new as well as old faithful
labels onto their rails.

So my message for this week is to enjoy looking at the new collections for
Spring Summer, they are just hitting the shop floors.  Happy shopping…..



_We caught up with Designer Emma Manley to get the inspiration behind her
new Collection_

My  initial  inspiration  was  Bauhaus art. I wanted to zone in on the
simplicity of the big and basic shapes mixed with bold colors. As I began
sketching and sampling for the collection it took a completely different
turn. The Manley aesthetic is quite romantic so for me the challenge was
making something beautiful using tough fabrics, hard shapes and strong

As things progressed i completely toned down my color palate. I introduced
terribly  feminine  fabrics to balance out the pig skin, essentially I
softened my inspiration and hardened the garments basic structures.

I always begin my design process with the eye catching pieces. This way I
can use these pieces to inspire my basic and simple pieces. At the moment I
am creating a simple separates line to add to my current collection. I want
that all the pieces can be teamed together in a million different ways. I
want people to be able to make their mark on an outfit and not just put on a
‘Manley’ dress with a ‘Manley’ coat and look like their dressed head to toe
in ‘Manley’.

_Emma Manley is an Irish designer based in London.  Since moving from Dublin
to  London  via New York, she has done stints at VPL NYC and Alexander
McQueen. She is now based between Dublin and London, working on her label

Attached  is  a link to where you can view the current collection from
Manley. Prices from £50 to £300.

  [18]Boutiques Bits
Kerry Fashion Weekend (KFW) 2010 will take place on Saturday 10th and Sunday
11th of April. The weekend aims to celebrate and promote designers, and
those  working  in the Kerry Fashion industry, locally, nationally and
internationally. For more information

KFW  is produced by Kerry based consultancy, Upfront PR, Event & Model
Management. Once again, Ireland's top fashion bible, Image Magazine, have
confirmed as the official media partner and Killarney Crystal are on board
as sponsors of Fashion Award Trophies.

Highlights of KFW 2010 include Salon Styled Designer Show in the Ross Hotel,
Killarney on Saturday 10th of April and KFW Awards Luncheon in the Award
winning Aghadoe Heights Hotel on Sunday 11th of April. Also for fashion and
fun, KFW are also compiling a Best and Worst Dressed Lists of Irish and
international celebrities. Winners (and losers) will be announced over the
weekend. Nominations can be made on line at


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