I have spent the last couple of weeks in Canada on family business but of course as a serial shopper and always curious I just had to check out the fashion and see if I could find anything interesting that might work here or indeed to see what the differences are.
Canadian women at this time of year are wearing flat biker style boots, good jeans and cashmere knitwear over a casual shirt with black fur lined padded outdoor jackets. It seems almost to be the day time uniform of choice for women from twenty to sixty. Casual, practical clothing is the order of the day and Vancouver where I was has a similar climate to here. In fact it was warmer there than here!. Why I wonder are we not more practical in our choice of clothing and why do we not understand good fabrics often choosing by looks rather than quality?
All the usual designer labels are on sale and the fashion is somewhat conservative in the stores. The Independent boutiques are filled with interesting craft and ethical goods. The leather bags I found made from vintage jackets are to die for.
What should be of interest for all of us in Ireland is the politeness and professionalism of all the staff in all the boutiques and stores. They are all very well trained in the art of selling (and it is an art). When you enter someone smiles and says hello. That isn’t rocket science just good manners which are often missing here. I think sometimes in Ireland we feel that we don’t wish to annoy a potential customer but believe me just making a connection when someone walks in the door is the start of a possible relationship. A sale can follow on from that.
Have a fashionable week ahead….
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