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Thursday, April 7, 2011

Heidi Higgins Spring Summer

Heidi Higgins is proud to launch yet another brand new Spring Summer Collection in her Studio & Boutique in Portlaoise, where she celebrated her first Birthday last month. This season, her label is represented amidst Irish and International designers for the first time with a sizeable selection of garments in Arnott’s and again in the prestigious Design Centre in Powerscourt in Dublin and in the Boutique-Captital of Ennis, in the County Boutique.
This season’s photo shoot, executed in the most beautiful location of Ballyfin House Demesne in her home County Laois, shows delightfully how her signature style of pure simplicity, feminine elegance and the smart use of colour transcends time and trends, establishing an identifiable range of modern classics, statement pieces which will enhance the wardrobe of any discerning stylish lady.

Heidi Higgins, fast becoming a notable label within the Irish market place, has produced a more substantial Spring Summer collection, expanding on her successful basic wool crepe segment, introducing newly an additional variety of structured luxury fabrics in very feminine cuts and a new range of silk styles in up-lifting colour stories.

Heidi shows a confident young label that is sensitive to emerging trends - with canny detailing giving a sage nod to catwalk currents - but that's fearless in pursuit of its unique aesthetic. The look is timeless - and exudes both femininity and substance. These gorgeous garments enrobe the female figure like a dream, and such poise and simple style are bound by no fashion rules. Heidi stays true to her winning recipe. Working with basic shapes, introducing new elements of style, insuring shape and fit exude femininity along with adding a signature colour and transferring into luxurious fabrics.

Heidi’s timeless style reaches women of all ages and walks of life, offering a range of piece types from dress to coat to separates in rich silks, vibrant wool crepes and eclectic summer tweeds, thus catering for the upcoming formal event as much as a happy family occasion or just an important day in the office.
Since the label was launched Heidi has grown and developed as a designer and this can be seen in her latest collection. Also helping her to secure a place as a finalist for ‘Designer of the Year’ at the Irish Fashion Innovation Awards taking place this April.

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