IRISH FASHION DESIGNER GUEST JUDGE ON NORWAYS TOP MODEL!
ONE of the country’s top fashion designers is to be featured as a judge on Norway’s Top Model TV Programme, providing a great showcase for the best of Irish design.
Jennifer Rothwell was chosen to judge a heat of the TV reality show which was held in Dublin last July and which will be broadcast in Norway to an audience of 220,000 on March 7th. Thousands more will see the programme online at http://www.tv3play.no/ under Top Model as soon as it has been broadcasted.
The programme follows the same format as the extremely popular America’s Next Top Model. When the crew was in Dublin, the ten models performed on the catwalk in front of Jennifer Rothwell, wearing her designs. Jennifer then choose the winner and the loser of the competition. The winner got to keep a Jennifer Rothwell dress.
According to Jennifer, the broadcasting of the programme on Norway’s TV3 to such a huge audience is a great opportunity to bring her designs to another market. “It’s also a great opportunity to showcase Ireland as an urban fashion hub.” she said.
A Crafts Council of Ireland (CCoI) peer mentor, Jennifer said it was fitting that the programme is being broadcast this year given that 2011 has been designated Year of Craft celebrating the 40th anniversary of the CCoI.
Failte Ireland, in conjunction with Tourism Ireland, pitched against several other European cities to have the episode filmed in Dublin. “It was a huge coup for Dublin and Ireland to have won this pitch” said Jennifer.
Born in New York and raised in Dublin, Jennifer Rothwell graduated with honours from the National College of Art and Design in 1995. After graduation Jennifer went to New York where she got huge experience in the fashion industry working for high profile companies as Calvin Klein, Norma Kamali, Katayone Adeli and Yigal Azrouel at director level.
Jennifer returned to Ireland in 2005 and later launched her own label, Jennifer Rothwell. Just seven months after the launch the Jennifer Rothwell label won the "Brown Thomas Designer Mentor Programme Award” at Dublin Fashion Week in 2007. In January 2010 Jennifer won a highly commended New Product Award at the Showcase Expo and she showcased at the Irish Pavilion at Shanghai World Expo last year.
She was appointed a peer mentor for the Crafts Council of Ireland in June 2010 and plans to expane her brand into Scandanavia, the US and Asia.
www.jrothwell.net
For more information / images / interviews contact:
Jennifer Rothwell
info@jrothwell.net/ 085 721 0702
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