There are 74 Fashion Bloggers on the Irish Fashion Bloggers Facebook page and literally hundreds in the UK. When I started blogging a year and a half ago there was only a handful which just outlines the growth of the internet and the influence of the bloggers. If I was a boutique owner or a designer I would take the bloggers seriously and try to find ways of encouraging them to write pieces about their business. Competitions are one way of doing this, another is to remember to invite the bloggers to any in-store event or fashion show that you are involved in. Blogs remain on the web forever, print ends up in a dustbin, blogs engage with the readers and form relationships with potential customers, print does neither. Blogs can be on the internet within minutes of an event.
Today I was in Grafton Street at lunch time with my camera. A BT2 PR event took place and I had the photographs and a video on my blog less than an hour later. The press who were there with their heavy hitting cameras will have their pictures in the papers (if they are lucky) tomorrow. Take Blogging seriously and if you are brave enough consider starting your own. It really is easy but it does become addictive if you are any way like me!
Irish Model Faye Dinsmore has single handedly organised an Irish Fashion Awards Ceremony which is taking place in the Mansion House on 31st March. With Karen Millen and Model agency IMG on board as well as The Irish Times perhaps this will be an Irish Fashion night to remember. Have a fashionable week ahead….
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