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Wednesday, February 3, 2010

The Fashion Industry Insider by Nicky Harris

It’s very easy to be weighed down by doom and gloom. We have only to pick up the newspapers or turn on the radio for the latest awful news to seep into our consciousness. Good news just doesn’t make it except as a ‘triumph over adversity’ story. The Fashion business is by it’s nature upbeat and is sometimes seen as trivial. That is something I would argue very heavily against. Ok we women do love clothes and the business is sometimes built around the striving for that idea of ‘want rather than need.’ The reality is that we need to feel good about ourselves. To get up and get ourselves dressed in a way that means we can hold our heads up high and face the day and whatever it brings. We want and need to feel good about special occasions and love when we find that perfect dress or pair of shoes. Constantly striving to be better is not something to be in any way ashamed of.

Our local boutiques and great Irish Independent Fashion Stores do a fantastic job of presenting to the customers the best of what the world has to offer. At the moment buyers are travelling to shows in Paris, London, Berlin, Denmark and further a field to Australia and America. They are picking the best from the ranges and deciding what will look good on their customers. Many of the buyers come into my show room; they go through the ranges and buy for individual customers often remarking that this or that garment would be perfect for Mrs So and So. Irish shoppers who support their local boutiques get tremendous personal service from the owners who go to enormous trouble to bring interesting and new as well as old faithful labels onto their rails.

So my message for this week is to enjoy looking at the new collections for Spring Summer, they are just hitting the shop floors. Happy shopping…..

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