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Wednesday, August 18, 2010

Brand of the Week
Autumn/Winter 2010-2011

Charli London is a new brand based on easy luxe separates with a core of super-soft jersey basics, clean and refined silhouettes are introduced to an avant-garde urban provocative ideal and edited into an accessible collection. Like the brand itself, women who wear Charli stand out. The collection is the essence of a new wave of London style- wearable, unpretentious and alluring. What started as a small cult following in the creative heart of London has spiralled into a brand which is now available around the world. Sensual and raw fabrics can be paired up for a city feel in the week and relaxed sophistication at the weekend. Charli continues to create perfect fitting, elegant designs which can be worn belted or loose, layered or on its-own. Every Style can be worn dressed-up or dressed-down- worn with current trends or worn classically. The core-basics such as signature long camisole vests, palazzo pants and yoga trousers continue each season- with the collection being updated each season with specially developed fabrics, beautiful natural colour palettes and directional designs, each garment is made using both traditional and innovative high-fashion techniques to ensure the best possible quality and cut.

Always aspiring, always renewed, modern luxury.

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