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Tuesday, August 10, 2010

New Label Supertrash!

For today’s fashion forward, independent woman, SuperTrash, the true L.A. “IT’ girl label, is now available in selected boutiques throughout Ireland. The brand describes itself as “living a successful life, being sophisticated and exposing yourself as who you are”. Key looks this season concentrate on the concept of contrast; soft versus edgy and delicate versus strong. This contrast can be seen in the use of soft plush knits in cashmere, wool and Alpaca which create a soft cozy background to the edgy wet look leggings with zip detailing. Luxurious soft silks dresses and jumpsuits with cinched waists also incorporate hard studding for clash effect and jersey with ruching in all the right places to create a soft silhouette. Key colours include plums, browns, dark grey and indigo, all evoking a bustling forest on a dark winter’s night. Finally and effectively, soft leather is contrasted with coarse quilted details to finish the SuperTrash collection’s contrasting looks.

Irish fashionistas can expect two main and two flash collections each year from SuperTrash. The main Autumn / Winter and Spring / Summer Collections are divided into three directional groups allowing fresh looks to hit retailers on three occasions through the season. In addition to this, SuperTrash will also have two additional collections for both Christmas and Summer, allowing their customer to always be right on the pulse of trends. The strength of this brand globally is undoubtedly the combination of a high quality product at a competitive price with a constant infusion of new product offering to the consumer.
Founded in LA by socialite Ava Rily, SuperTrash is a combination of outspoken personality and effortless style, never too polished and always arranged into a blend of surprise. Dutch fashion entrepreneur Olcay Gulsen, brought the brand to the European market, and now leading Irish Fashion Agency and Distributor, Acappella, are making SuperTrash accessible to Irish Fashionistas through its extensive network of boutiques and retailers nationwide.
Situated from contemporary, boutique styled showrooms in Fashion City, Dublin, Acappella is at the forefront of the Irish fashion industry today. The Agency’s growth and success is based upon its core focus of offering the latest trends to the right market at the right price. Acappella currently supplies over 15 internationally recognised fashion brands to over 350 boutiques and departments stores throughout Ireland.
Acappella is managed by Vivienne Mahony. For information on brands, please contact Barbara Meade.

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